CNN has announced plans to develop a new streaming service for news programming, marking a return to the idea after the short-lived CNN+ service. CEO Chris Licht stated that there is strong global demand for digital news streaming and promised more details in the coming months. The announcement is part of a larger strategy for the network to shift towards digital video, including the development of a lifestyle-oriented digital product and new multimedia storytelling capabilities.
CNN wasn’t enough to give you deja vu these days, the cable news network has announced development on its own streaming service… again. You may remember this hasBack in the day, there was chatter that the launch of CNN + was stepping on the toes of the Warner Bros.
We’ll have more to say about this new digital product in the coming months, including content plans and how we will work with our existing and future distribution partners to bring this to market.”Apparently Thompson never heard the old saying about learning history or being doomed to repeat it, because another of his newly announced strategies for the company includes “further major pivot to digital video.
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