New Similarweb data finds right- or left-leaning niche startups or social feeds decreasing consumer time spent on legacy news sites
A divisive election cycle has given rise to a slew of niche political blogs and social feeds that rivals media’s old guard
Data from Similarweb shows that while web traffic for the top news outlets are mostly stagnant or trending downward, a slew of online news platforms that started over the past five years have managed to find a foothold. But while the top media outlets are indeed the names one expects and all follow similar trajectories, looking at the top performing newcomers gives a more vivid picture of the state, and potential future, of the journalism industry. Over half of the 13 news brands launched within the last five years within the top 450 most viewed in the U.S.
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