The next major sports media rights deal will be for the NHL in Canada, and streamers could again be in play.
A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. Wall Street hasn't been kind to broadcast TV groups recently. The five-year returns aren't pretty. Sinclair Broadcast , owner of more than 150 local stations across the U.S.? Down 48%.
If it happens, broadcast TV station groups would have the chance to gain scale, improve balance sheet health, and become bigger players for local sports rights as the regional sports network model breaks down. "We're getting three markets in Idaho, two markets in Wyoming, six markets in Montana, two in Arizona, including Phoenix, and then, of course, Las Vegas and Reno," said Bubolz. "It's allowing us to build more of a regional fan structure because you can't build fans unless they can follow your team."
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