The next major sports media rights deal will be for the NHL in Canada, and streamers could again be in play.
A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. In my inaugural CNBC Sport newsletter , I said the major American sports leagues have their media rights deals locked up for years to come. Time for a mea culpa. Blame my U.S. exceptionalism.
Still, a lot has changed in the global media landscape since 2013. Streaming has supplanted traditional pay TV as the preferred method of viewing for millions of Canadians. "If you're thinking about our television role and presence in Canada, think – we're the NFL equivalent in Canada. We have 41 of the top 50 programs throughout the year. During our playoffs, we're the No. 1 program every night," said. "There seems to be less of a need for exclusivity. Everybody wants a piece. But, again, we're open minded. Rogers has been a great partner, and we're going to wait and see what they say.
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