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The internet you use every day could soon be dominated by artificial intelligence. Cloudflare CEO Matthew Prince says that AI bots may generate more traffic than humans within the next year or two, marking a major shift in how the web works.
Speaking about the current trends with TechCrunch, Prince said bot activity is growing rapidly as AI systems crawl and interact with websites at scale. Recommended Videos Before the rise of generative AI, bots were responsible for only 20% of internet traffic. Most of that traffic came from search engines like Google, and some malicious activity. Now, that number is climbing much faster. Why is AI bot traffic growing faster? According to Prince, the key reason behind this surge is how AI systems operate. He explains that a human might visit a handful of websites to complete a task. An AI agent, on the other hand, can hit thousands of pages in seconds to gather information and complete the same task. This creates a huge spike in traffic. AI systems constantly scan and collect information to function, which means they generate far more requests than human users ever could. That growing demand is what could push bot traffic past human activity in the coming years. How sandboxing could help manage the AI traffic surge Prince believes this shift will require entirely new systems built for AI. One idea is creating temporary ‘sandboxes’ where AI agents can run tasks, then shut down once finished. For example, if you ask an AI to plan a vacation, it could spin up a dedicated environment to browse, compare, and organize information before disappearing. These sandboxed environments would allow bots to perform tasks without overwhelming websites or infrastructure. Prince imagines millions of these sandboxes could be created every second. However, handling traffic at this scale would also require major infrastructure, including more data centers and servers to support constant AI activity. For Prince, this is not just another tech trend. “I think the thing that people don’t appreciate about AI is it’s a platform shift,” he said, comparing it to the move from desktop to mobile. “AI is another platform shift … the way that you’re going to consume information is completely different.”
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