Clarence Avant, the executive and businessman known as 'The Black Godfather' of music and entertainment, died Sunday at 92. Avant became a pillar in entertainment after moving to Los Angeles in the late 1960s.
"He always told me the truth in all aspects of my life and he's also been the silent architect of so many deals, it would make your head spin," Jones wrote."He gets things done but doesn't beat his chest or look for credit."Jam commented,"There would be no Jimmy Jam and Terry Lewis without Clarence Avant. His star going next to ours couldn't be a better place.
In 2019, Avant received the Industry Icon Award as the honoree at fellow music mogul Clive Davis' annual Pre-Grammy Gala. "Clarence Avant was truly one of a kind. His passing is a great loss of someone who is irreplaceable," Davis told USA TODAY in a statement Monday."Clarence's extraordinary contribution to music and the barriers he broke throughout his career are unrivaled. He was the mentor to all Black executives in the music industry for decades, providing invaluable guidance and support while always standing up for equal rights.
Also in 2019, Avant was the subject of a Netflix documentary,"The Black Godfather," that detailed his involvement with political and musical luminaries ranging from Lionel Richie and Snoop Dogg to former presidents Clinton and Barack Obama.Later that year, Avant was struck by tragedy as his wife Jacqueline Gray, whom he married in 1967, wasIn 2022, Gray's assailant, Aariel Maynor,
, including murder, being a felon in possession of a firearm and robbing a home with a person present.
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