“The joy of his legacy eases the sorrow of our loss,” his family said.
Clarence Avant poses for a portrait during the 41st NAACP Image awards held at The Shrine Auditorium on Feb. 26, 2010 in Los Angeles., whose decades of trailblazing work as an artist manager, mentor, executive and record label owner earned him the title of “Godfather of Black Music,” died Sunday at his home in Los Angeles. He was 92.
Avant’s connection with the S.O.S. Band sparked a introduction to emerging songwriting/production duo Jimmy Jam & Terry Lewis. Avant played an instrumental role in the pair’s success . He was also the promoter of Michael Jackson’s “Bad” tour, Jackson’s first ever solo world tour. “Clarance’s extraordinary contribution to music and the barriers he broke throughout his career are unrivaled,” noted fellow industry icon Clive Davis. “He was the mentor to all Black executives in the music industry for decades, providing invaluable guidance and support while always standing up for equal rights. Clarence was humane and fair and inspired love and respect from all who knew him. I personally loved him and will miss him forever.
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