Singer-songwriter Chris Stapleton's whiskey brand, Traveller Whiskey, will sponsor Dale Earnhardt Jr.'s Cup Series debut in next month's Daytona 500. The partnership was facilitated by Rick Hendrick, who connected Stapleton with Earnhardt. This marks the first time Earnhardt Jr.'s team (JRM) has entered a race in the Cup Series.
CHARLOTTE, N.C. (AP) — The NASCAR team owned by Hall of Famer Dale Earnhardt Jr. will attempt to make its Cup Series debut in next month’s season-opening “Great American Race” in a Chevrolet sponsored by the whiskey label created by 10-time Grammy winner Chris Stapleton . Traveller Whiskey is a collaborative blend created by Buffalo Trace Distillery with Stapleton.
Allgaier will have to qualify for the Daytona 500 — a race his boss has won twice — on either speed in time trials or via one of the qualifying races. It marks the first time in JRM history the team has entered a race in the Cup Series, and Earnhardt said the team will be focused on qualifying via speed powered by a Hendrick Motorsports engine. The deal came together when Stapleton, who has a friendship with Rick Hendrick, approached Hendrick about a NASCAR collaboration with Traveller Whiskey. Hendrick put Stapleton in touch with Earnhardt as he also has an ownership stake with JRM. \As Formula One questions swirl, Colton Herta wants to keep his focus on winning first IndyCar crown \“We had this whiskey and I always have ‘pie in the sky’ dreams of things to do and we knocked on the door a little bit,” Stapleton told The Associated Press. “If I’m being 100% honest, I just thought it would be cool to see whiskey on a car. And he brought up Dale Jr. and I was like ‘Why wouldn’t we do that if we can?’ This is a lot of my audience, for both whiskey and country music, and what (Earnhardt) does in auto racing.” The third-party introduction is helping Earnhardt and his sister, Kelley Earnhardt-Miller, attempt to make a dream come true for their race team. “I shared with Rick that for a very long time that I had a dream, at one time in my life, of entering the Daytona 500 as a car owner,” Earnhardt told AP. “Rick presented the opportunity to connect with Chris and his team, they were interested in marketing in our sport, and Rick knew that I was wanting to fulfill this opportunity. It was like two people that wanted the same thing
NASCAR Cup Series Daytona 500 Dale Earnhardt Jr. Chris Stapleton Traveller Whiskey Rick Hendrick
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