Firm's new European advisor tells Autocar impacts from tariffs are "temporary"
BYD describes the impact of EU tariffs on imported Chinese EVs as “temporary damage” and anticipates it will be the best-positioned Chinese brand in the coming years thanks to local production plans and a flexible powertrain offering. The brand, which has grown rapidly in Europe over the past two years, is due to open a new factory in Hungary by the end of next year, and another in Turkey soon after.
“So if you ask me, are you happy with the tariffs? No, but the damage is going to be more limited for BYD than for other Chinese OEMs in terms of volume ambitions. BYD has been the most cooperative Chinese brand with the European Commission. We get the ‘benefit’ of a lower tariff compared with other Chinese OEMs.” BYD’s cooperation with the European Commission appears to have paid off, at least in the short term.
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