China is a glittering prize for Western CEOs, but Google, Facebook and thousands of other big businesses fail there. Here are 9 tips that helped hippebrun succeed against the odds
in"The Empire Strikes" back where Luke's X-wing fighter sinks into the Dagobah swamp and Yoda encourages him to use the Force to retrieve it. Despondent, Luke says he'll give it a try."Do. Or do not," Yoda says."There is no try."
This is arguably the world's toughest market to break into — just ask Google, Facebook and thousands of other Western businesses that have failed here. But the potential upside is huge: China's astronomical growth may have slowed, but it still produced a new tech unicorn every 3.8 days last year. This is a vast and expanding digital market.
Here are nine lessons I learned about setting up a business in China. I hope this list will allow others to learn from their mistakes quickly, and perhaps avoid a few altogether.We were approached by one suitor who asked us to be the business service layer for a satellite broadband network they were launching. At one point they asked us to install an instance of our software in one of their data centers — a huge red flag in China, where IP theft is rampant.
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