China Box Office: ‘Barbie’ Gains Foothold, Crosses $25M

Greta Gerwig's film has become something of a word-of-mouth hit in the world's second-biggest movie market that has largely shunned Hollywood tentpoles in recent times.

Unlike other recent Hollywood releases, Greta Gerwig’s scored excellent scores on China’s most respected movie apps when it opened, earning 9.4 on Maoyan, 9.3 on Tao Piao Piao and 8.6 on Douban.

This, allied with strong word-of-mouth from audiences, has seen Chinese theaters increase the number of screens dedicated to the film, jumping from over 9,000 on release to around 36,000 screens according to Maoyan’s data.earning an impressive $7.3 million during its second weekend, a negligible drop, with the film’s China total reaching $25.5 million, according to figures from regional

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