“Barbie” and “Oppenheimer” ain’t afraid of no ghost. Disney’s new “Haunted Mansion” is settling for third place behind the formidable pair of blockbu…
” is settling for third place behind the formidable pair of blockbusters. The reimagining earned $9.9 million on its opening day, a figure that includes $3.1 million in Thursday previews. The family-friendly ghost story was projecting an opening between $25 million and $30 million, a range that some rivals predict the debut will end up falling short of.
With a $150 million production budget behind the project, it’s looking to be another disappointing chapter for Disney’s summer slate. Things kicked off alright with Marvel’s “Guardians of the Galaxy Vol. 3,” which released in May and tallied up $358 million in North America. But after “The Little Mermaid” failed to make a substantials splash overseas, the studio followed with two costly underperformers in “Elemental” and “Indiana Jones and the Dial of Destiny.
No doubt that a swath of family audiences have kept their attention on “Barbie”; “Haunted Mansion” simply doesn’t have the critical buzz to keep up, turning in a low 27% approval rating from top critics on review aggregate website Rotten Tomatoes. Audiences are more friendly with a “B+” grade through research firm Cinema Score, but the Disney remake could certainly use some stronger sentiment than that.
Directed by Justin Simien, who showed teeth with “Dear White People” and the horror satire “Bad Hair,” “Haunted Mansion” draws inspiration from the Disneyland theme park ride of the same name. The attraction spawned a feature starring Eddie Murphy in 2003, which flipped a $90 million production budget for a $180 million global gross.
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