Charlotte Tilbury is launching a collection of fragrances based on emotion molecules so you can change your mood according to the perfume you spritz on.
As if conquering the makeup landscape wasn’t enough, Charlotte Tilbury is about to turn the fragrance world on its head. Not satisfied with launching one fragrance, Tilbury has developed a line of six perfumes called Collection of Emotions. The clue is in the name: this is no ordinary set of scents–according to Tilbury, they have some serious neuroscience behind them.
” The make-up guru also utilized color theory–a practice she has implemented for years as a makeup artist–when working on the packaging, matching the color of each bottle to the feelings and memories the perfume inside has been created to evoke. The bottles are inspired by 18th-century alchemy bottles, with the lids a nod to the Egyptian Pyramids. As with her makeup products, Tilbury hopes her customers will choose which fragrance to apply depending on how they want to feel on any given day.
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