Michael Kors will launch its first two fragrances in partnership with EuroItalia and tapped Irina Shayk, Jon Kortajarena to front the glam ad campaign.
Pour Femme and Michael Kors Pour Homme , the two eaux de parfum will first launch in Italy in May, before gradually hitting international store shelves.
The Michael Kors license passed to EuroItalia after The Estée Lauder Cos. wound down its Aramis & Designer Fragrances division in 2021,“For us, it is certainly a great added value to have such an international brand in the company, with a different vision from the labels we already manage,” said Sgariboldi, who stressed it is key not to have overlaps in the company’s portfolio.
Bottled in geometric flacons defined by yellow gold and silver chain-link hardware and caps, respectively, both fragrances for women’s and men’s will be available in three sizes: 100-ml., 50-ml. and 30-ml. Scented shower gels and body lotions will flank the perfumes, with the men’s offering also including a deodorant stick.In Italy, the 100-ml. formats will retail in selective perfumeries at 125 euros and 119 euros for the women’s and men’s fragrances, respectively.
Digital and traditional media investments, as well as in-store activations, will support the launch, adding to a strong advertising campaign fronted by“This fragrance was designed to give you the power to take on the world today and live your life to the fullest, and no one embodies that spirit more than Irina and Jon,” said Kors about tapping the two top models.
Michael Kors Fragrance Perfume Pour Femme Pour Homme Italy International Beauty Bottles Chain-Link Motif Global Audience Strength Sensuality Sophistication Glamour Modernity Patchouli Bergamot Sage Jasmine Luxury Style
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Michael Kors Collection Fall 2024 Ready-to-Wear CollectionMichael Kors Collection Fall 2024 Ready-to-Wear collection, runway looks, beauty, models, and reviews.
Read more »
Michael Jackson's Nephew Jaafar Wears Singer's Iconic Varsity Jacket on Set of Michael BiopicMichael Jackson's nephew Jaafar Jackson was photographed in Los Angeles on the set of the Antoine Fuqua-directed biopic 'Michael' wearing a varsity jacket similar to the ones worn by the King of Pop in the 1980s. See the set photos.
Read more »
zkLink Nova Launches Mainnet, The First ZK Stack-based Aggregated Layer 3 Rollup Built on zkSynczkLink Nova Launches Mainnet, The First ZK Stack-based Aggregated Layer 3 Rollup Built on zkSync
Read more »
Michael Kors Is Having a Major Spring Sale — Save 25% on Designer Totes, Shoes, Dresses and MoreShop the Michael Kors Spring Style Event for an 25% off stylish totes, sandals, rompers and more.
Read more »
This Super Chic $550 Michael Kors Purse is Just $69 Right Now During Their Huge Last-Chance SaleYou could never go wrong with this classic satchel — and since it's available in four colors, you're bound to find one to fit into your wardrobe.
Read more »
NFT Platform Lost Worlds Launches Creation Portal to Enable Simplified GeoNFT MintingNFT Platform Lost Worlds Launches Creation Portal to Enable Simplified GeoNFT Minting
Read more »