With YouTube and YouTube TV becoming the exclusive home of “NFL Sunday Ticket”, some viewers have been been confused over DirecTV advertising that all NFL...
“YouTube and YouTube TV are the only place to go for fans at home wanting to subscribe to NFL Sunday Ticket,” NFL EVP of Communications Jeff Miller said. “We are aware of consumer confusion resulting from advertising in the marketplace. The NFL wants its millions of fans to know where to get NFL Sunday Ticket and that we stand against deceptive advertising.”
Technically, DirecTV isn’t wrong about being able to access “Sunday Ticket” on its service, but it requires reading of the fine print.DirecTV customers can access YouTube and YouTube TV online through its receivers, where they can sign up and watch the games. It is the same way viewers have to access Amazon Prime Video’s “Thursday Night Football” games or other streaming platforms.
While DirecTV lost the residential rights, it is distributing the package to commercial businesses that have its service. The only place DirecTV residential customers can order the package directly from the satellite service is Puerto Rico. “If consumers are confused, it’s because where to watch which football games is more fragmented than ever. Our advertising is clear, and just as we’ve done for 30 years, we’ll continue to deliver access to the national, regional, and local sports our customers want without having to switch inputs on their TV,” said Jon Greer, DirecTV’s Head of Communications.
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