NFL RedZone — an around-the-horn live highlight show demonstrating all the action on NFL Sunday and arguably the best way to watch football — is back for the 2023 season.
Jon Cruz still remembers the days when he had to convince the NFL and other sports leagues that there was value in uploading highlights to YouTube.
“To go from small events to larger events to now where we’re bringing ‘Sunday Ticket,’ I couldn’t be happier and more excited about what we’ve been able to do in a short amount of time,” said Cruz, who is YouTube’s global head of sports partnerships. The “Sunday Ticket” move to YouTube satisfied a goal for NFL Commissioner Roger Goodell, who wanted to see the package go to a streaming service to be available to more fans. It averaged 2 million subscribers per season on DirecTV.
“We’ve invested in a lot of infrastructure specific to ‘Sunday Ticket’ and a lot of systems to make sure that we can identify problems quickly and address them before they’re even visible to the end user. We’ve done a lot of great prep work to make sure that people’s Sundays go uninterrupted,” he said.
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