Chanel celebrates Hollywood's Golden Age glamour to cap Paris Fashion Week
Models present Chanel creations during the women's Spring/Summer 2020/2021 collection fashion shows in Paris on October 6, 2020.
Her collection was no less than a grand sweep through the long history of the label founded by Gabrielle "Coco" Chanel, with a giant nod to Chanel's time in Tinseltown in the 1930s, when she dressed stars like Greta Garbo, Katharine Hepburn, Marlene Dietrich and Gloria Swanson. "Gabrielle Chanel and Karl Lagerfeld dressed so many actresses in their films and in their lives," Viard added. "They made us dream."
"Lights, cameras, action!" it declared on Instagram as it aped the opening of a silent black and white film, placing a huge Chanel sign on the Hollywood Hills. While Chanel looked back, Nicolas Ghesquiere's Louis Vuitton could not be more resolutely now, with the opening look a sweater emblazoned with "Vote", a rallying call for the liberal left in the upcoming US presidential election.
Ghesquiere said he wanted to bring the world's richest luxury label on a "voyage of exploration... to discover and abolish the last [gender] frontiers."
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