The real surprise of LouisVuitton’s spring 2021 runway show wasn’t the exciting blend of physical and digital, but the opening look worn by model Emily Danielle: a knit sweater that sends an important message.
Louis Vuitton’s Nicolas Ghesquière, who had the role of being the final exclamation point of an abridged, mostly digital Paris Fashion Week. Unlike his fellow Parisians, though, Ghesquière did not go digital—well, not in the traditional sense.
Within Paris’s grand department store La Samaritaine, owned and under renovation by LVMH, Ghesquière fused virtual and physical elements in a live show for just under 200 guests. The show was livestreamed to the public with clips from classic cinema overlaid on the green screens that lined the store’s hallways; for the fashion press, there was a private link that simulated a front row seat, complete with some juicy fashion gossip.
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