Conor McQuaid, CEO of Pernod Ricard North America, believes that spirit-based ready-to-drink cocktails will remain popular as the industry invests more in the product. He highlights the enduring nature of brands like Absolut and Jameson.
Spirit-based ready-to-drink cocktails are predicted to become a mainstay in the market, according to Conor McQuaid, CEO of Pernod Ricard North America. McQuaid believes that as the industry invests more in the product, spirit-based cocktails will continue to be popular among consumers. Pernod Ricard , the parent company of Jameson Whiskey , has a diverse portfolio of wines, champagnes, and spirits.
McQuaid emphasizes the enduring nature of brands like Absolut and Jameson, which have been around for centuries
Spirit-Based Cocktails Pernod Ricard Jameson Whiskey Enduring Popularity Consumer Trends
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