The head of Pernod Ricard North America, said that while products like hard seltzer have disrupted the industry, ready-to-drink cocktails will be more enduring.
Spirit-based ready-to-drink cocktails aren't just a passing fad, according to the CEO of Jameson Whiskey's parent company. Conor McQuaid, who sits at the helm of Pernod Ricard North America, said that while products like hard seltzer have disrupted the market, spirit-based cocktails will be more of a mainstay for consumers as the industry invests more in the product.
decade ago, the ready-to-drink category in the U.S. accounted for less than 3% of the total U.S. beverage alcohol market. That grew to almost 12% in 2022, which was driven almost entirely by the hard seltzer subcategory, according to market research firm ISWR. Still, trends are changing.
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