Cell C aims to reclaim its third spot in the South African telecom market, improve its network quality, and challenge Vodacom and MTN.
Following its recent rebranding, Cell C believes it can reclaim its third spot among South Africa’s largest telecommunications companies and even challenge incumbents Vodacom and MTN.
The company further added that it wants to have an impact beyond telco offerings and recommitted itself to making a meaningful impact on socio-economic development in South Africa. Cell C was South Africa’s third-biggest mobile network operator for several years, but Telkom’s mobile subscribers surpassed it in 2020.
Mendes told Daily Investor that, following the rebranding, he believes Cell C can comfortably take on Telkom and regain its third spot. This could threaten Cell C’s agreements with MTN and Vodacom, which currently hold the top two spots among South Africa’s largest telecoms. Mendes never outright said who “they” are, but his meaning was clear — Vodacom and MTN would much prefer the status quo to a disruptive Cell C.
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