CBS is formulating an offer for sister media company Viacom in a renewed push for a merger
CBS Corp. is preparing to make an offer for sister media company Viacom Inc. in the coming weeks, following a meeting of CBS directors last week in which a potential deal was discussed, according to people familiar with the situation.
Representatives of CBS and Viacom have already had preliminary discussions about the outlines of a deal, one of the people said.
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