Thomas Pigeon is a name synonymous with innovation and storytelling in the branding world. Despite academic struggles in his early life, Thomas recognized his unique talents in business and design, setting out to revolutionize brand design in Montreal.
At the age of 25, he founded Pigeon Brands, transforming it into Canada's premier package design and branding consultancy over the next 46 years.
Can you recall a significant challenge or failure you faced and how you overcame it?Ten years ago, while working at Pigeon, we lost our number one and number two accounts within six months of each other. We had to make some small adjustments, but we put history behind us, racked up some serious lessons learned, and went into high gear on business development. In the years that followed, we regained much of that lost ground and built a stronger business.
Ex // Top Stories It’s time to vote, San Francisco The City’s political candidates made a feverish final pitch to voters in the final days of the race What was the worst job you ever had, and what did you learn from it?I worked in a kitchen peeling onions and potatoes for 300 campers straight out of high school. I needed income, and that's all that I could find the first summer after I left school. It was hard work and low pay. It taught me that whatever the job is, be the best at it, and good things will come—and they did.
What do you think it is that makes you successful?Fearlessness and the belief that anything is possible! The David and Goliath analogy has always stuck with me. In front of the impossible beast, David, with a simple pebble in his slingshot, well-placed, slayed the beast. Competition excites me; challenges fuel me. Problem-solving is at the heart of what I do, but at the end of the day, it is unbridled passion that fuels me.
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