Zendaya is a brand partner of the Swiss sports brand On Holding.
brought the buzzy actress on board in June as a brand partnerwhere she was photographed and videoed enjoying summer in the Swiss Alps. She lay down in a field of flowers, rode a chair lift to the top of a mountain and took a toboggan down as she talked about the advantages of being in motion and breaking out of her comfort zone. In both the still photos and the short films, she wore pieces from On’s fall 2024 apparel collection, a category the company views as one with major growth potential.
In August, when releasing second-quarter results, the company said apparel sales jumped 63 percent in the quarter to 21.9 million Swiss francs, while footwear sales rose 26.7 percent to 542.5 million Swiss francs and accessories gained 23.6 percent to 3.3 million Swiss francs.
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