AMC Theatres and other cinema chains will fire up projectors in some major U.S. cities this week, offering lower-priced admission, discounted popcorn and new safety measures to tempt audiences back to the movies despite the pandemic.
FILE PHOTO: The lobby of the AMC theatre is pictured during the outbreak of the coronavirus disease , in Burbank, California, U.S., June 30, 2020. REUTERS/Mario Anzuoni/File Photo
Theaters worldwide shuttered five months ago, devastating the movie business and putting tens of thousands of people out of work. Many theaters in China and Europe reopened earlier in the summer. “At the end of the day, it’s a much safer environment than any other places that are already open,” he added. “You sit in the same seat for two hours. Everybody is facing the screen, so nobody is looking at one another.”Alongside health precautions, theaters have cut prices.
There will initially be few new movies. Russell Crowe’s thriller “Unhinged” is among the scarce new releases this weekend.
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