Making Call of Duty exclusive to Xbox 'simply wouldn't be profitable', Microsoft has said. The claim comes as part of a…
, and has now doubled down on this by adding that it did not make business sense.
Put together, these costs and"lost sales" from not releasing a game on other platforms - for example pulling Call of Duty from PlayStation - meant the whole thing would not be worth it, Microsoft said. "This is especially true considering the 'gamer-centric' - rather than 'device-centric' - strategy that Microsoft has pioneered with Game Pass, and the fact that PlayStation has the most loyal users across its various generations, with every indication that brand loyalty accrued in previous rounds of the 'console wars' suggests that PlayStation will continue to have a strong market position.
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