Microsoft outlines several arguments in response to Sony's concerns that Xbox owning Call of Duty 'could influence users' console choice.'
is its own category of games:"Stating that Call of Duty has a loyal following is a premise from which does not follow from the conclusion that the game is a ‘gaming category per se’... Sony’s own PlayStation, incidentally, has an established base of loyal brand players. Such a finding, however, does not lead to the conclusion that the PlayStation — or any branded product with loyal consumers — is a separate market from all other consoles.
Microsoft also argues that Call of Duty will still be available to PlayStation players, and adds “Regardless of how unsurprising Sony‘s criticism of content exclusivity is — given that PlayStation’s entire strategy has been centred on exclusivity over the years — the reality is that the strategy of retaining Activision Blizzard’s games by not distributing them in rival console shops would simply not be profitable for Microsoft.
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