The Golden State just gave consumers an unprecedented tool to hit backspace on data brokers.
A new law in California gives consumers the power to do something meaningful about the companies buying and selling their data for the very first time. On Tuesday, Gov. Gavin Newsom signed the Delete Act into law, introducing a number of provisions that beef up state privacy regulations. Among other stipulations, it lets Californians force every data broker to delete the fruits of their data harvest with one, single click.
In addition, over 500 data brokers are already registered with the state, and the Delete Act will force them to disclose information about what kind of data they have. The Delete Act spells out consequences too, enshrining civil penalties and administrative fines for lawbreaking data-mongers. The law is “the most decisive step we’ve seen lawmakers take to rein in the shadowy business of data brokers.
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