California’s privacy agency will create, by January 2026, a way for consumers to ask data brokers to delete their data, as well as forbid them from selling or sharing it.
California Governor Gavin Newsom signed the Delete Act yesterday, making it possible for Californians to either ask data brokers to delete their personal data or forbid them to sell or share it, with a single request. Right now, Californians have similar rights under a 2018 state law, but they had to ask each company individually, and that’s a tall order given the almost 500 data brokers operating in the state.
The law reuses definitions of brokers that the California Consumer Privacy Act of 2018 established, which required businesses to disclose, delete, or withhold from sharing or selling personal data as requested by individuals. Then, in 2020, the California Privacy Rights Act amended the previous law and established the CPPA.
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