BuzzFeed will use AI tools to personalize its quizzes and other content based on the user.
BuzzFeed’s stock spiked another 62% on Friday, extending its surge after the digital media firm revealed it would work with ChatGPT creator OpenAI’s artificial intelligence platform to create content for its website.
In a memo to staffers, BuzzFeed CEO Jonah Peretti said the firm would use AI technology to improve its quizzes by personalizing results based on a reader’s responses,“In 2023, you’ll see AI inspired content move from an R&D stage to part of our core business, enhancing the quiz experience, informing our brainstorming, and personalizing our content for our audience,” Peretti said in a blog post on the effort, adding that he would “share more soon” with the public.
The company had struggled since it went public via a special purpose acquisition company deal in late 2021. Shares are still down more than 60% since its public debut.In December, BuzzFeed announced plans to trim its workforce by 12% as part of cost-cutting efforts. The company had 1,522 employees through the end of last year.
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