Online media company BuzzFeed plans to use artificial intelligence powered by OpenAI, the company behind ChatGPT, to help it generate content.
In a memo distributed to BuzzFeed staff on Thursday and obtained by CBS MoneyWatch, CEO Jonah Peretti said AI will play an increasingly large role in the company's operations. Specifically, it plans to use the technology to move beyond curation to help create personality quizzes that ask users questions and generate text write-ups based on their responses.Peretti also said AI will assist workers to enhance their content.
He noted that AI-created content will move from an"R&D stage to part of our core business" this year. It will be used to build quizzes, help staffers brainstorm and personalize content for BuzzFeed's audience. BuzzFeed also hopes the technology will energize its business. The media company has struggled to boost growth, with its stock down nearly 40% over the last year, even with Thursday's large gain. In its latest quarter, BuzzFeed reported a net loss of $27 million on revenue of $104 million, although sales rose 15 from the year-ago period.
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