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As many chains unveil cozy, fall-friendly beverages like pumpkin spice lattes and apple crisp macchiatos, Burger King is helping fast-food fans cool down with a frozen version of a popular summer beverage.
This is the fifth year Burger King has partnered with Paramount and MTV, according to Pat O’Toole, chief marketing officer at Burger King North America. However, it’s the first time the brand has launched a product inspired by the awards show. If this new frozen drink has gotten your attention, Burger King is making the launch even more enticing by offering it for free in a few different ways. Until Sept. 11, which is when the VMAs premiere, Burger King is giving Royal Perks members a free small Frozen Pink Lemonade with any purchase of at least $1 in the Burger King app. The fast-food brand is also offering this beverage at two different events.
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