Restaurant Brands International-owned Burger King is set to launch its own $5 meal deal, a company spokesperson said on Thursday.
The Burger King logo is displayed at a Burger King fast food restaurant on January 17, 2024 in Burbank, California.International-owned Burger King is set to launch its own $5 meal deal, a company spokesperson said on Thursday, at a time when its rival"We are bringing back our $5 'Your Way Meal' as agreed upon with our franchisees back in April," the spokesperson said.
Bloomberg News first reported on the details of Burger King launching the $5 meal, adding that it will be launching the deal ahead of McDonald's. Burger King plans to run its offer for several months, the report said, citing the memo. Meanwhile, McDonald's promotion would run for about four weeks, Bloomberg News reported earlier.Besides the $5 "Your Way Meal" the Burger King chain is testing two other value platforms that could be ready in the second half of the year, according to the report.
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