The restaurant company is planning to spend $2.2 billion to revive Burger King's U.S. business.
Restaurant Brands International is committing another $300 million to remodeling Burger King's U.S. restaurants.
Burger King expects that 85% to 90% of its roughly 7,000 U.S. restaurants will have the same modern design by 2028.The Burger King logo is displayed at a Burger King fast food restaurant on January 17, 2024 in Burbank, California.Burger King will invest another $300 million to remodel about 1,100 of its U.S. restaurants as part of a broader turnaround effort, the chain's parent company said Tuesday.
"It was the first time in a long time that RBI had invested a significant amount of capital back into the business to co-invest with franchisees," Burger King U.S. President Tom Curtis told CNBC. "I think the process was, 'Let's see how this works'... and we're seeing early results on remodels." The latest round of remodels will follow Burger King's new "Sizzle" design, which includes drive-thru pickup for mobile orders and self-order kiosks. Those new features are expected to encourage customers to order even more Whoppers and fries.
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