Burberry has reopened its flagship on New Bond Street with a razor-sharp focus on the high-end customer, and luxury interiors and services that could rival those of a five-star hotel.
“It’s Burberry’s anchor store and a destination, and because of the location the focus is really on elevation, service and luxury,” said Burberry’s CEO Jonathan Akeroyd during a walk-through of the space, which opens for business on Thursday.
The space is bright with wide open floor space and fixtures designed to make the clothing and accessories pop. The design is pared back, and the star of the show is the merchandise. Street-facing windows let even more natural light into the space, which offers womenswear on the upper level and menswear on the lower one. Both areas have ample, plush VIP areas [with small bars for butler services] that can be closed off with concertina panels.
“Daniel has a 360-degree approach to branding, and it’s been fascinating partnering with him. He’s really excited about how the stores look and feel,” said Akeroyd. So far, 30 percent of the stores have been given the new design treatment, including Shanghai’s Plaza 66; and Rue Saint-Honoré in Paris.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Famed lawyer Bill Carmody and wife sell $7.75M Bond Street stunnerThe three-bedroom unit at 40 Bond, last asking $8.3 million, is where Ian Schrager resides inside the penthouse.
Read more »
July 4th fireworks 2023 in New York City, New York, New Jersey and ConnecticutHere's a list of the many communities around the Tri-State planning Independence Day celebrations with fireworks.
Read more »
Crews repairing multiple water main breaks in Hoboken, NJVeolia Water said their crews are responding to multiple water main breaks in the vicinity of Grand Street from 7th Street to 5th Street, and 6th Street from Clinton Street to Adams Street.
Read more »
Two arrested in connection with attempted murder at San Jose homePolice said the victim survived the shooting on West Reed Street near South First Street.
Read more »
New HISD superintendent announces new principals, says more staffing changes to comeThe start of the new school year is two months away, and new HISD Superintendent Mike Miles is making moves to finalize significant changes before the fall.
Read more »