This round of retail activations is an extension of the brand's latest outerwear campaign masterminded by new chief executive officer Joshua Schulman.
is making swift changes to its product and price ranges as well as visual merchandising via a series of global pop-ups for its latest outerwear campaign under new chief executive officer Joshua Schulman.
The brand is in the process of launching a dozen pop-ups inspired by the spirit of British parks and the outdoors with its key retail partners worldwide.
Chadstone Melbourne in Australia will welcome the pop-up next April when the Southern Hemisphere enters its coat season. These pop-ups serve as an extension of the brand’s latest outerwear campaign featuring well-known faces including Barry Keoghan, Cara Delevingne, Olivia Colman, and Little Simz. Shot by Alasdair McLellan in Sophie Turner Favors Fringe in White Louis Vuitton Minidress at Harper’s Bazaar 2024 Women of the Year Awards in LondonKamala Harris' Stepdaughter Ella Emhoff Marries Coach's Marbled Knits With Voluminous Plaid Skirt for 2024 CFDA Fashion Awards Red Carpet.
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