Former Anheuser-Busch President of Operations Anson Frericks says Bud Light has yet to recover from the backlash sparked by its partnership with transgender influencer Dylan Mulvaney, resulting in a significant drop in sales, customers, and shareholder value.
“They haven’t at all ,” former Anheuser-Busch President of Operations Anson Frericks said Tuesday during an interview on FOX Business ’ “Varney & Co.” The tag team with the influencer sparked outrage from consumers, resulting in a drop in sales, customers and shareholder value.“They haven’t at all ,” former Anheuser-Busch President of Operations Anson Frericks said Tuesday during an interview on FOX Business ’ “Varney & Co.” for the week ending Jan.
“I think that’s one of the most interesting parts about this story is that they lost 30% of their customers,” he pointed out. “Millions of customers,The former executive noted how the partnership impacted stocks and how the brand’s efforts to recover with Super Bowl ads would not relieve the pain. “They are advertising Bud Light. And candidly, the commercials are actually pretty good,” he said. “They have Shane Gillis, who’s about the opposite of Dylan Mulvaney. You couldn’t have maybe someone more opposite. They have Post Malone, but the problem is they’ve lost a lot of their customers.”
“Their customers are asking them, ‘hey, what is Bud Light going to be moving forward? Is it gonna be more than Shane Gillis and fun in football, or is it Dylan Mulvaney?’”The tag team with the influencer sparked outrage from consumers, resulting in a drop in sales, customers and shareholder value.“Until the company really comes back and says clearly what Bud Light is going to be? I don’t know if any of their loyal customers are going to come back,” he added.
Bud Light Dylan Mulvaney Sales Drop Anheuser-Busch Consumer Backlash
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