Why Coors Light Is Changing Its Name to ‘Mondays Light’

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Why Coors Light Is Changing Its Name to ‘Mondays Light’
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Washington, D.C. native Joseph Lamour is a lover of food: its past, its present and the science behind it. With food, you can bring opposites together to form a truly marvelous combination, and he strives to take that sentiment to heart in all that he does.

Mondays are a slog for football fans, but now, there’s a hoppy silver lining. On Jan. 15, Coors Light announced it would be temporarily changing its name to “Mondays Light” in solidarity with folks who party too hard on Super Bowl Sunday. The new name will come on limited-time 12-pack packaging, turning a “Case of the Mondays” into a literal case of beer available to buy at retailers nationwide. On Jan.

Coors Light will also be airing a Super Bowl 30-second commercial for the third year in a row, though it has remained tight-lipped on what it will involve. As a reminder, last year’s spot featured Lainey Wilson, LL Cool J and a whole lot of beer. Fans can also enter a sweepstakes contest to win a case of Mondays Light after the commercial airs on the big day. Coors Light is not the only company in recent memory to debut an alter ego.

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