Since Dylan Mulvaney’s Bud Light partnership sparked calls for boycott, the beer brand saw sales plummet — mostly in the South. The brew also lost significant ground to Miller Lite in N…
Union’s latest “OnPrem Insights” report found that from April through June 30, Bud Light’s sales share in the Carolinas fell 6.9 points, from 19.4% to 12.5%.Chris Dimattia, the owner of Recovery Room Tavern, a quintessential alehouse in Charleston, SC, told Union that he used to sell 10 cases of Bud Light each week.
“At first I thought this might blow over pretty quick, but I think it is pretty apparent that this isn’t going anywhere for a long time,” Dukes said, noting that the low sales caused him to swap the Bud Light draft with Michelob Ultra.
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