On Wednesday the Beer Institute's Code Compliance Review Board (CCRB) ruled in favor of Bud Light's advertisement with Dylan Mulvaney.
is focused on younger individuals and her video showing the Bud Light can would be seen as promoting underage drinking.
Only one member of the Beer Institute's CCRB dissented from the conclusion on Wednesday. Paul Summers, the former Tennessee attorney general wrote in his dissent that"This writer, a CCRB board member, finds that the brewer has violated the Code as to advertising and marketing to people below the legal drinking age. The complainant/s have met the burden of proof by a preponderance of the evidence.
"As we have done in the past, we will take the Code Compliance Review Board's recommendations to strengthen the Ad Code seriously and will continue to work with industry stakeholders to update, develop and implement best practices, guidelines and educational initiatives that foster a culture of responsible beer enjoyment," the statement said.
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