Anheuser-Busch's decision to use Dylan Mulvaney to promote Bud Light continues to polarize, but a public relations guru insists history will remember the campaign favorably.
PR expert Eric Yaverbaum argues the Bud Light controversy will actually help the brand in the long run in an interview with Fox News Digital.as calls to boycott the beer juggernaut continue, but a longtime public relations guru insists history will remember the campaign favorably. be good for Bud Light. I have a 30-year history with the exact same issue," Ericho Communications CEO Eric Yaverbaum told Fox News Digital.
BUD LIGHT'S DYLAN MULVANEY PROBLEM WON’T CRIPPLE ANHEUSER-BUSCH, BUT WILL TARNISH REPUTATION, EXPERTS SAY Backlash to Bud Light has been significant, starting with many pondering if the pact was some sort of April Fool’s gag. In the days since, country music singer John Rich said he pulled cases the beer from his Nashville bar, conservative rocker Kid Rock used several
Mulvaney, who gained prominence when given an opportunity to interview President Biden about LGBTQ issues last year, has more than 10 million followers on TikTok and 1.8 million on Instagram. Yaverbaum believes that enlisting Mulvaney can reach potential customers that wouldn’t have previously considered Bud Light, and anyone with an issue simply needs to"get over it." "We all have our opinions.
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