Hoping to win back the audience that abandoned Bud Light and other affiliated products in the wake of its endorsement deal with transgender influencer Dylan Mulvaney, Anheuser-Busch has launched a …
The new patriotic ad, released Friday, shows a Clydesdale horse walking past famous landmarks ranging from New York City to the Grand Canyon, with a solemn voiceover delivering a patriotic message.Related StoryAt one point, the ad shows two people raising an American flag, with one placing a hand over her heart.Bud Light parent Anheuser-Busch InBev SA/NV is a Belgian multinational based in Leuven, Belgium. It has approximately 630 beer brands in 150 countries.
Reports indicate the company has suffered a financial hit in the wake of its Mulvaney endorsement. US bar owners, stores, and distributors are all reporting severe sales declines on Bud Light, and celebrities like Kid Rock, Travis Tritt, and John Rich have all publicly condemned the Bud Light brand. The A-B marketing head called its former image “fratty.” CEO Brendan Whitworth issued a statement Friday that attempted to explain the company’s position.
“We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere,” Whitworth said. “We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”
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Budweiser factories nationwide hit with bomb threats amid Dylan Mulvaney Bud Light fiascoThe LAPD has confirmed that officers responded to a call from the Anheuser-Busch facility in the Van Nuys section of the city on Thursday.
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Bud Light halts promotion with Dylan Mulvaney, transgender ‘influencer,’ after share value plummetsAfter a week-long $6.6 billion loss in share value, executives at AB InBev, parent company of Anheuser-Busch’s Bud Light brand, have decided to shelve its “partnership” with Dylan Mulvaney, a transgender “influencer” whose appearance on a can triggered a nationwide backlash.
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Anheuser-Busch CEO offers flat apology following Bud Light’s Dylan Mulvaney backlash“We never intended to be part of a discussion that divides people,” Anheuser-Busch InBev CEO Brendan Whitworth said.
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PolitiFact - Destruction of beer was in Mexico, not related to Bud Light’s Dylan Mulvaney partnershipA video that claims to show Bud Light cans being destroyed in relation to the beer brand’s partnership with transgender social media influencer Dylan Mulvaney is from February. It was shot in Mexico and is unrelated to the recent backlash.
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Bill Maher And Guests Ask Some Hard Questions About Dylan Mulvaney’s Bud Light Endorsement DealBill Maher and his guests channeled Salt-n-Pepa Friday night on HBO’s Real Time, as the theme of the night was “Let’s Talk About Sex.” Specifically, who is a woman, who has …
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