Bud Light parent Anheuser-Busch’s stock has lost $27B over Dylan Mulvaney.
That’s off 4% from their close last Friday and off 18% from March 31, when the beer maker enjoyed a share price of $66.73.In the wake of Bud Light’s disastrous partnership with Dylan Mulvaney, Anheuser-Busch, has lost $27 billion in value.Bud Light’s now-infamous promo with Mulvaney, 26, was posted on April 1, when the trans social media star shared a photo of a personalized beer can the brand sent her to celebrate her “365 Days of Girlhood.
The post, which was shared with Mulvaney’s millions of Instagram followers, sparked a nationwide boycott of Bud Light and other beers in Anheuser-Busch’s portfolio, including Budweiser and Michelob Ultra, resulting in six straight weeks of plunging sales., according to data obtained by The Post, which followed a 24.6% decline the previous week.Sales of Michelob Ultra, the nation’s No. 3 beer, were off 2.
Sales of Budweiser, last year’s No. 7 beer with more than $1.8 billion in sales, were down 9.7% in each of the two most recent weeks. Anheuser-Busch has scrambled to rebuild its brand since the boycott began, giving away rebates that made
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