“She’s not supposed to talk about it, she can’t,” the friend said before they moved on.
over the partnership, which saw Mulvaney touting a March Madness promotion while dolled up as Holly Golightly and then frolicking in a bubble bath in April.Alissa Heinerscheid, 39, took a leave of absence from Bud Light following the disastrous Dylan Mulvaney partnership.Transgender influence Dylan Mulvaney sips Bud Light in the fateful video that has cost the company billions in sales.
The Mulvaney videos sparked a nation-wide boycott of Bud Light and other Anheuser-Busch brands, resulting in six straight weeks of plunging sales. Heinerscheid partook in an interview talking about her desire to overhaul Bud Light’s “fratty” image days before the Mulvaney video was released.Bud Light customers responded with a nation-wide boycott of the brand after Mulvaney appeared in the promotional videos.
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