For the first time in years, Bud Light is no longer America’s best-selling beer, as it was dethroned by Modelo Especial. The brand has faced backlash among conservatives since it debuted a campaign with transgender actress and activist Dylan Mulvaney.
Bud Light sales plunged in May, toppling the beer brand from its longtime perch as the nation's best-selling brew.
To be sure, Bud Light is still enormously popular and has sold more cases than any competitor year to date, but the Mulvaney fiasco threatens to change that, according to Bump Williams Consulting, which tracks the alcohol industry. Modelo Especial is a pilsner-style lager that began nearly 100 years ago in Mexico. Constellation BrandsModelo from ABI in 2013. Since then, Constellation has prioritized sales of Modelo, specifically by making sure stores never run out of stock, Williams said.
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