Founder of a mobile bartending company remarks on how demand for Bud Light has 'plummeted' in wake of the Dylan Mulvaney controversy.
Demand for Bud Light has"plummeted" since the brand became embroiled in controversy over a collaboration with transgender influencer Dylan Mulvaney, Barnastics founder Catarina Tucker said.
Barnastics allows customers to build a custom proposal, which allows the company to see when demand for products shifts. "Sometimes things blow over" she added, but recognized that Bud Light’s actions"hold a lot of weight" with their consumers.
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