The beer brand has endured plummeting sales in the U.S. following its brief partnership with transgender influencer Mulvaney.
In March, Reuters said that Budweiser Brewing Co APAC, Asia's largest beer company by sales, had announced plans to expand into more cities across China with its premium products as it rebounded from COVID-19 restrictions.
Sales of the beer saw an expansion after China in December 2022 dropped its strict zero-COVID policy. This gravely affected business at bars and restaurants over the almost three years it was enforced. Budweiser said that its overall China volumes fell by 3 percent last year as a result. " this quarter, we really see strong signals for recovery in the market which is fully opening," Jan Craps, co-chair and chief executive of Budweiser APAC, said after the company reported annual results, per Reuters.shared plans to boost the number of Chinese cities where it sells at least 1 million liters of its premium Budweiser brand."We believe in the next 10 years there is big growth potential here," Craps said of the Chinese market.
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