Bud Light announced its summer marketing campaign which will feature a music tour, rebates and the Bud Knight's return as the brand looks to get past the Dylan Mulvaney controversy.
Bud Light's affiliation with transgender activist Dylvan Mulvaney sparked boycotts from some of its consumers.Todd Allen, VP of marketing for Bud Light, told FOX Business: "For over 40 years, Bud Light has been delivering great quality beer for our 21+ consumers that’s easy to drink and easy to enjoy. We celebrate time with family and friends, whether through sports, music or small moments together, because that is what easy enjoyment is about.
"It’s incredibly clear the amount of love and passion people have for Bud Light, and we care deeply about our consumers. And what I’ve heard over the past few weeks is that people want us to get back to what we do best: being the beer of easy enjoyment. This new work is really about reaffirming the role that Bud Light plays for our drinkers: celebrating a summer of fun and entertainment through music, backyard grilling, football, and easy enjoyment," Allen added.
"Since inception, the Bud Knight has shown up to remind fans that the best moments are made better when celebrated with a Bud Light," Allen told FOX Business. "The Bud Knight is an iconic character, and he’s coming back to delight fans on social media, reinforcing our message that Bud Light is Easy to Drink, Easy to Enjoy this summer."
The Bud Knight previously appeared in several Bud Light ads from 2017 to 2019 – including the brand’s Super Bowl ads – as part of the "Dilly Dilly" campaign.
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