See every look from the Brunello Cucinelli spring 2021 collection now.
A conversation with Brunello Cucinelli is more often than not filled with a substantial number of philosophical observations and literary quotes, like a masterclass in progressive entrepreneurship. The pandemic has only heightened his humanistic beliefs. Speaking during a showroom appointment, he reasoned, “Thomas More said in a prayer: ‘Please, help me, God, to change what can be changed, and to accept what cannot be changed.
Cucinelli’s philosophically pragmatic approach has also paid off from a business standpoint: His company has weathered the pandemic quite smoothly, and he hasn’t furloughed any of his employees. Indeed, he put in place two doctors in residence at his Solomeo, Italy, headquarters at the beginning of the crisis. After months of lockdown, production has resumed swiftly; the spring collection was delivered on time.
Called Pure Spirit, the new offerings convey an airy feel of lightness—think relaxed masculine pantsuits in natural linen, just discreetly dusted with a luminous golden sheen; long-tiered sundresses in smooth white poplin worn with soft unlined blazers; and short-suits in crushed linen, slightly utilitarian and sporty but rather elegant in the décontracté Cucinelli way.
Ever committed to sustainable practices, Cucinelli recently launched a charity project: “It’s the reuse of the new,” he explained: €30 million worth of surplus merchandise, generated by the temporary pandemic-induced shutdown of Cucinelli flagships around the world, will be donated to charities through the network of the company’s partners.
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