Brooke Shields is auctioning off the jeans she wore in her famous Calvin Klein ad in 1980. The item has an estimated value of $50,000. Get the exclusive details.
Brooke Shields' Iconic Calvin Klein Jeans Going to Auction: 'Can't Wait for Someone to Show These Off' Catherine Santino is a Style Writer-Reporter at PEOPLE. She began as a contributor for PEOPLE in 2022 and joined the staff full-time in 2024. Her work has previously appeared in The Zoe Report, Popsugar, Insider and more.
Brooke Shields Still Has 2 Pairs of Calvin Klein Jeans from Her 1980 Ads — Here's What She Plans to Do with ThemShields was only 15 years old when the 1980 ad was released. Her age sparked controversy due to the commercial's provocative tagline: "You want to know what comes between me and my Calvins? Nothing."
"The other two I’m gonna frame in plexiglass, you know, a frontal and then the back,” the model explained. “I’m excited to work with Studio Auctions to give these pieces a new home. Each of these items represent a different chapter of my life, and I think it’s really meaningful to be able to share these personal memories and parts of myself with people who will appreciate them,” Shields tells PEOPLE.
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